Hanalytics, an agency specializing in data engineering, business intelligence, and the modern data stack, helps brands organize, analyze, and leverage their data.
Its partnership with Yuri & Neil strengthens the group’s data expertise at a time when marketing performance increasingly depends on the quality of data infrastructure and the integration of AI into operational processes.
This transaction is part of Yuri & Neil’s growth strategy—backed by EMZ Partners through a leveraged buyout (LBO)—and consolidates its position at the intersection of digital marketing, data, and artificial intelligence.
Hanalytics was advised by Aublé Law, with a team consisting of:
- Matthieu Aublé
- Ombeline Madranges
- Nathan Joder
The Yuri & Neil group was advised by Lamy Lexel (Alexandre Bideau, Nicolas Vivier, Agathe Grodwohl).
Buy-side investment banker: Alma Partners (Samuel Koubi).
Stakeholders on the operation
- Weglot Advisory Board and Founders: Matthieu Aublé -- Ombeline Madranges -- Nathan Joder
